Table 11 Workshop Case Summary
From: Collaborative workshop between client and agency for open innovation
Crown Haitai | ISTN | Museum San | |
|---|---|---|---|
Background | Awareness of employees’ creative thinking abilities to create innovation for organization | Identify the causes of declining industrial competitiveness of feed suppliers, Build an effective plan of improvement | A brand renewal in name and design system of Hansol Museum is needed by reflecting on the image of surrounding environments and the image that museum pursues. |
Objective | To cultivate the creativity of employees and to foster a mindset of out-of-box thinking | Identify potential complaints of livestock farmers and dairy industry stakeholders - Find the right problems to improve the Bulk Bin Monitoring Dashboard, Determine solutions | Deriving ideas for naming and logo design and set directionality of the brand regarding museum |
Process | WIPR process | Approach to problems - > Reframe the problem - > Planning Future Vision | Keywords- > Image- > Sharing |
Result and Effect | -Received positive feedback on improvement of creativity -Establish plans on utilizing ideas of creative display | − 90% cost reduction in sensor: make a reasonable price -Develop sensor, supply farms -Data transmission through central network -Install cover for bulk bin prevention | -Environment and emotional image of the museum is reflected in the final result |