Table 2 ANOVA results of compulsive buying tendency on brand variables
Scale | df | Mean square | F | p-value |
|---|---|---|---|---|
Brand Awareness | Â | Â | Â | Â |
Compulsive Buying Group | 2, 265 | 3.410 | 2.96 | .022 |
High | M = 5.49a (SD = 1.16) |  |  |  |
Medium | M = 5.87b (SD = .94) |  |  |  |
Low | M = 5.76b (SD = 1.11) |  |  |  |
Brand Loyalty | Â | Â | Â | Â |
Compulsive Buying Group | 2, 265 | 12.878 | 5.003 | .007 |
High | M = 3.43b (SD = 1.73) |  |  |  |
Medium | M = 3.12b (SD = 1.56) |  |  |  |
Low | M = 2.66a (SD = 1.59) |  |  |  |
Brand Attachment | Â | Â | Â | Â |
Compulsive Buying Group | 2, 265 | 5.240 | 3.874 | .05 |
High | M = 3.66b (SD =1.13) |  |  |  |
Medium | M = 3.64b (SD =1.11) |  |  |  |
Low | M = 3.23a (SD =1.18) |  |  |  |
Perceived Quality | Â | Â | Â | Â |
Compulsive Buying Group | 2, 265 | 3.410 | 2.96 | .119 |
High | M = 5.44 (SD = 1.42) |  |  |  |
Medium | M = 5.81 (SD = 1.73) |  |  |  |
Low | M = 5.53 (SD = 1.15) |  |  |  |