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Table 4 Socio-demographic characteristics of the sample

From: Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Generations Baby Boomers X Millennials Z Total
n % n % n % n % n %
Gender
 Male 66 6.2 109 10.2 204 19.1 115 10.8 494 46.3
 Female 77 7.2 169 15.8 197 18.4 131 12.3 574 53.7
Total 143 13.4 278 26.0 401 37.5 246 23.0 1068 100.0
Highest level of education completed
 High school 32 3.0 59 5.5 97 9.1 192 18.0 380 35.6
 Vocational training 29 2.7 44 4.1 62 7.5 13 1.2 148 13.8
 Higher education 69 6.5 167 15.6 227 27.6 15 1.4 478 44.8
 Other forms of education 13 1.2 8 0.7 15 1.8 26 2.4 62 5.8
Total 143 13.4 278 26.0 401 37.5 246 23.0 1068 100.0
Monthly net income (lei)
 Below minimum wages* 6 0.6 5 0.5 21 2.0 47 4.4 79 7.4
 minimum* - average** wages 79 7.4 94 8.8 186 17.4 67 6.3 426 39.9
 Between 1 and 2 average wages** 36 3.4 125 11.7 126 11.8 12 1.2 300 28.1
 Over 2 average wages** 11 1.0 32 3.0 21 2.0 2 0.2 66 6.2
 Undisclosed wages 11 1.0 22 2.1 47 4.4 117 11.0 197 18.4
Total 143 13.4 278 26.0 401 37.5 246 23,0 1068 100.0
  1. The minimum net wages at the time of the research was 925 RON (205 EUR), and the average wage was 2065 RON (460 EUR)
  2. Source: own research
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