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Table 3 Determinants of green loyalty among consumer generations

From: Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Effects All generations Baby Boomers X Millennials (Y) Z
No of cases 1068 143 278 401 246
Environmental protection strategy → Loyalty 0.524**** 0.537**** 0.527**** 0.669**** 0.690****
Environmental Responsibility → Loyalty 0.161** 0.095n.s. 0.161n.s. 0.148* 0.157**
  1. Obs.: *p < 0.1; **p < 0.05; ***p < 0.01; ****p < 0.001; n.s. – insignificant
  2. Fit indices General Model: χ2/df: 4.61; GFI (> 0.8): 0.941; AGFI (> 0.8): 0.913; NFI (> 0.8): 0.938; CFI (> 0.8): 0.941; TLI (> 0.8): 0.933; SRMR (≤ 0.08): 0.0415; RMSEA (≤ 0.08): 0.074
  3. Fit indices for Multigroup on generations: χ2/df: 2.77; GFI (> 0.8): 0.910; AGFI (> 0.8): 0.903; NFI (> 0.8): 0.896; CFI (> 0.8): 0.928; TLI (> 0.8): 0.919; SRMR (≤ 0.08): 0.0448; RMSEA (≤ 0.08): 0.041
  4. Source: own research
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