Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Table 3 Determinants of green loyalty among consumer generations

Effects	All generations	Baby Boomers	X	Millennials (Y)	Z
No of cases	1068	143	278	401	246
Environmental protection strategy → Loyalty	0.524****	0.537****	0.527****	0.669****	0.690****
Environmental Responsibility → Loyalty	0.161**	0.095^n.s.	0.161^n.s.	0.148*	0.157**

Obs.: *p < 0.1; **p < 0.05; ***p < 0.01; ****p < 0.001; ^n.s. – insignificant
Fit indices General Model: χ²/df: 4.61; GFI (> 0.8): 0.941; AGFI (> 0.8): 0.913; NFI (> 0.8): 0.938; CFI (> 0.8): 0.941; TLI (> 0.8): 0.933; SRMR (≤ 0.08): 0.0415; RMSEA (≤ 0.08): 0.074
Fit indices for Multigroup on generations: χ²/df: 2.77; GFI (> 0.8): 0.910; AGFI (> 0.8): 0.903; NFI (> 0.8): 0.896; CFI (> 0.8): 0.928; TLI (> 0.8): 0.919; SRMR (≤ 0.08): 0.0448; RMSEA (≤ 0.08): 0.041
Source: own research