Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Table 2 Results of testing data validity and reliability

Dimension	No. of items	α^a > 0.7	KMO^b > 0.7	χ²; df; p^c	Eigen-value	% variance
Environmental protection strategy	4	0.804	0.838	1459.43; 26; *	2.531	63.282
Environmental responsibility	4	0.823	0.760	1651.49; 37; *	2.622	65.541
Loyalty towards green-oriented retail store	5	0.900	0.864	3319.839; 43; *	3.588	71.759

^aCronbach α coefficient (check of data reliability)
^bKaiser-Meyer-Ohlkin criterion (exploratory factor analysis in SPSS) for each dimension
^cBartlett’s sphericity test (χ² – hi square, df – degrees of freedom, p (probability); *p < 0.001)
Source: own research