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Table 3 Workshop Plan

From: Collaborative workshop between client and agency for open innovation

Categorization Categorical content
Date/Time - 1st Stage: May 15, 16, 21, 22, 23, 28, 29, June 11–13, 2013 (6 h)
- 2nd Stage: June 18, 19, 20, 25, 26, 27, 2013 (6 h)
Location Crown Haitai’s theme park of cultural arts, ‘Art Valley’
Participant Client Agency
Participant Crown Haitai employees in 1st and 2nd stages
: 349 people in total
(Salesmen, marketing team, sales planning team, development team, branch manager)
Hongik University, IDAS
A team of Professional Ken Nah,
design majors
: 9 people in total.
Role of Participant Ideate as a workshop participant - Design a frame for workshop
- Expand discussion opportunities among participants
- Observe the patterns of direct and indirect behavior of participants
- Induce field-oriented feedbacks
Content - 1st stage: Developing creativity (ideation with using clips, tangram)
- 2nd stage: Making a creative confectionary display