Table 3 Workshop Plan
From: Collaborative workshop between client and agency for open innovation
Categorization | Categorical content | |
|---|---|---|
Date/Time | - 1st Stage: May 15, 16, 21, 22, 23, 28, 29, June 11–13, 2013 (6 h) - 2nd Stage: June 18, 19, 20, 25, 26, 27, 2013 (6 h) | |
Location | Crown Haitai’s theme park of cultural arts, ‘Art Valley’ | |
Participant | Client | Agency |
Participant | Crown Haitai employees in 1st and 2nd stages : 349 people in total (Salesmen, marketing team, sales planning team, development team, branch manager) | Hongik University, IDAS A team of Professional Ken Nah, design majors : 9 people in total. |
Role of Participant | Ideate as a workshop participant | - Design a frame for workshop - Expand discussion opportunities among participants - Observe the patterns of direct and indirect behavior of participants - Induce field-oriented feedbacks |
Content | - 1st stage: Developing creativity (ideation with using clips, tangram) - 2nd stage: Making a creative confectionary display | |