From: Collaborative workshop between client and agency for open innovation
Categorization | Categorical Content | |
---|---|---|
Date/Time | November 14th, 2013 (4 h) | |
Location | Hansol Museum Welcome seminar room | |
Participant | Client | Agency |
Participant | Hansol Cultural Foundation 8 museum practitioners | Interbrand 8 people |
(verbalists, designers, brand strategists) | ||
Role of Participant | Idea generation | - Design a frame for workshop |
- Expand discussion opportunities among participants | ||
- Observe the patterns of direct and indirect behavior of participants | ||
- Induce field-oriented feedback | ||
Content | Indicate a new brand naming for museum, set directions of the design and generate ideas |