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Table 10 Museum Workshop Plan

From: Collaborative workshop between client and agency for open innovation

Categorization Categorical Content
Date/Time November 14th, 2013 (4 h)
Location Hansol Museum Welcome seminar room
Participant Client Agency
Participant Hansol Cultural Foundation 8 museum practitioners Interbrand 8 people
(verbalists, designers, brand strategists)
Role of Participant Idea generation - Design a frame for workshop
- Expand discussion opportunities among participants
- Observe the patterns of direct and indirect behavior of participants
- Induce field-oriented feedback
Content Indicate a new brand naming for museum, set directions of the design and generate ideas
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