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Table 10 Museum Workshop Plan

From: Collaborative workshop between client and agency for open innovation

Categorization

Categorical Content

Date/Time

November 14th, 2013 (4 h)

Location

Hansol Museum Welcome seminar room

Participant

Client

Agency

Participant

Hansol Cultural Foundation 8 museum practitioners

Interbrand 8 people

(verbalists, designers, brand strategists)

Role of Participant

Idea generation

- Design a frame for workshop

- Expand discussion opportunities among participants

- Observe the patterns of direct and indirect behavior of participants

- Induce field-oriented feedback

Content

Indicate a new brand naming for museum, set directions of the design and generate ideas