Table 2 Summary of studies on Americanization and globalization (Source: compiled by the authors)
From: Americanization in Lithuania as a driving force for globalization
Authors and year | Object of research | Methods used |
|---|---|---|
Kuisel (2001) | Americanization | Case analysis / semiotics |
Adams (2007) | Globalization / Americanization | Case analysis / semiotics |
First & Avraham (2007) | Americanization | Qualitative analysis of advertising in Israel (semiotics) |
Craig et al. (2008) | Americanization | Factor analysis, correlation- regression analysis |
Pekarskiene & Susniene 2011 | Globalization | Indices, correlation-regression |
Von Mahs (2011) | Americanization | Literature review, description of the case |
Xifra (2011) | Americanization | Qualitative analysis/ semiotics |
Alcadipani & Caldas (2012) | Americanization | Theoretical concepts, case analysis |
Lleras-Muney & Shertzer (2015) | Americanization | Three cross-sections from 1910 to 1920, 1930, and developed the probit model |
Albaugh (2017) | Americanization | Collection of primary data, descriptive statistics |
Scheindlin (2017) | Americanization | Qualitative analysis of Americanization patterns in mass media, marketing culture and politics. |