Skip to main content

Table 1 Models of Global Change (Source: based on Bond and O'Byrne, 2014; Graziano & Vink, 2013; Craig et al., 2008; Khondker, 2004; Ritzer, 1983)

From: Americanization in Lithuania as a driving force for globalization

Model

Image of World Society

Globalization

Orientation to “one world”

Liberalization

Erosion of barriers between nation-states

Polarization

World divided into rich and poor

Americanization

American empire sustained through hard and soft power

McDonaldization

Standardization of practices across the world

Creolization

Ongoing local transformation through regional flows

Europeanization

Process of domestic adaptation to European regional integration.

Transnationalization

Emerge of level of governance above the nation state.

Internationalization

Expansion of a company beyond the home market to other countries.

Glocalization

Creation of products or services intend for global market but customized to suit local cultures.

Balkanization

Division of world into distinct and conflicting cultural blocs.