Table 3 The evolutionary process of KakaoTalk
From: Platform business Eco-model evolution: case study on KakaoTalk in Korea
Step 1 | Step 2 | Step 3 |
|---|---|---|
The early stage of the SNS | The growth stage for the SNS company | Evolution toward social media and a platform |
-Ensuring social services through user expansion | -Trying a variety of social service | -Providing media channels in KakaoPlus |
-Photo based KakaoStory, game marketing platform KakaoGame, etc. | ||
-Expanding influence as a media platform | ||
-Trying to be a social platform with avatars, app stores, advertising and commerce |