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Table 3 The evolutionary process of KakaoTalk

From: Platform business Eco-model evolution: case study on KakaoTalk in Korea

Step 1 Step 2 Step 3
The early stage of the SNS The growth stage for the SNS company Evolution toward social media and a platform
-Ensuring social services through user expansion -Trying a variety of social service -Providing media channels in KakaoPlus
-Photo based KakaoStory, game marketing platform KakaoGame, etc.
-Expanding influence as a media platform
-Trying to be a social platform with avatars, app stores, advertising and commerce
  1. (Source: Jung, 2012)