Table 1 KaKao mobile platform
From: Platform business Eco-model evolution: case study on KakaoTalk in Korea
Platform | Service | Partners of mutual growth | Details |
|---|---|---|---|
Mobile Commerce | Gift Store | Mobile coupon companies and other partners | • Creates new opportunities for the mobile commerce market and generates new consumption trends that lead to m-commerce vitalization |
KakaoStyle | Online fashion malls | • A new mobile shopping channel that connects Korea’s Soho fashion malls with KakaoTalk users (note: I have not been sure what ‘Korea’s Soho fashion malls’ has been describing – the unique style of Korean boutique fashion perhaps? Is it specifically connecting brick and mortar stores to mobile shoppers? Could be my cluelessness…) | |
Marketing | Plus Friend | Corporate/product brands, social welfare organizations, celebrities, media, etc. | • A new advertising model optimized for mobile |
• A customer-targeted marketing platform that brings maximum efficiency to both customers and advertisers | |||
Contents | Game | Small- and mid-sized game developers | • World’s first mobile game platform based on social networking that strives for joint growth with small mobile game developers |
• First Kakao service that has proved the power of Kakao’s platform | |||
KakaoPage | Content creators | • World’s first mobile content distribution channel where anyone can create and market their original content | |
KakaoMusic | Record companies, Entertainment agencies, Copyright holders | • Social music service of a new concept of sharing and communicating with friends through music |