Table 1 Descriptive statistics and reliabilities for scale items
Variable names | Mean | SD | Reliability | Range | Numbers of scale items |
|---|---|---|---|---|---|
Brand awareness | 5.71 | 1.08 | .752 | 1.00 to 7.0 | 5 |
Brand loyalty | 5.11 | .94 | .900 | 1.90 to 7.0 | 4 |
Brand attachment | 3.51 | 1.17 | .886 | .92 to 6.38 | 10 |
Perceived brand quality | 5.60 | 1.24 | .870 | 1.60 to 7.0 | 2 |
Compulsive Buying | 1.82 | .39 | .701 | −4.87 to 3.61 | 7 |