Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Table 4 Socio-demographic characteristics of the sample

Generations	Baby Boomers		X		Millennials		Z		Total
Generations	n	%	n	%	n	%	n	%	n	%
Gender
Male	66	6.2	109	10.2	204	19.1	115	10.8	494	46.3
Female	77	7.2	169	15.8	197	18.4	131	12.3	574	53.7
Total	143	13.4	278	26.0	401	37.5	246	23.0	1068	100.0
Highest level of education completed
High school	32	3.0	59	5.5	97	9.1	192	18.0	380	35.6
Vocational training	29	2.7	44	4.1	62	7.5	13	1.2	148	13.8
Higher education	69	6.5	167	15.6	227	27.6	15	1.4	478	44.8
Other forms of education	13	1.2	8	0.7	15	1.8	26	2.4	62	5.8
Total	143	13.4	278	26.0	401	37.5	246	23.0	1068	100.0
Monthly net income (lei)
Below minimum wages*	6	0.6	5	0.5	21	2.0	47	4.4	79	7.4
minimum* - average** wages	79	7.4	94	8.8	186	17.4	67	6.3	426	39.9
Between 1 and 2 average wages**	36	3.4	125	11.7	126	11.8	12	1.2	300	28.1
Over 2 average wages**	11	1.0	32	3.0	21	2.0	2	0.2	66	6.2
Undisclosed wages	11	1.0	22	2.1	47	4.4	117	11.0	197	18.4
Total	143	13.4	278	26.0	401	37.5	246	23,0	1068	100.0

The minimum net wages at the time of the research was 925 RON (205 EUR), and the average wage was 2065 RON (460 EUR)
Source: own research